Eleny Morais: From Brand Building to Global Humanitarian Impact

Brazilian executive Eleny Morais, a national reference in experiential marketing, integrated communication, and brand management, has reached an important milestone in her career. She has been officially appointed as a Civil Humanitarian Diplomat by the international organization Jethro International — a recognition of her strategic leadership, global articulation skills, and commitment to social causes.

With more than 17 years of experience, Morais has built a solid reputation for turning ideas into powerful, memorable experiences. As founder and CEO of Relíquia Produções Artísticas, established in 2010, she has led projects that bridge corporate, cultural, and artistic sectors, always guided by innovation, strategic vision, and measurable results. Throughout her journey, she has worked with major companies such as Vivo, Bradesco, Ford, Itaú, Heineken, and Ambev. Her portfolio also includes collaborations with prominent names in sports and music, including Neymar Jr., Felipe Araújo, Alexandre Pires, Travis Scott, Seu Jorge, Anitta, and Charlie Brown Jr.

Her influence goes beyond branding and live events. Morais has also contributed to audiovisual productions, including projects designed for global streaming platforms and pieces featured in both national and international festivals. This broad range of experience demonstrates her ability to navigate diverse creative environments — from event management and campaign planning to brand consulting and special projects.

Her appointment as a Civil Humanitarian Diplomat marks the beginning of a new and transformative chapter. The title is granted to professionals who use their skills and networks to strengthen humanitarian actions, facilitate dialogue, mobilize resources, and promote human dignity across different regions. Morais has stated that she sees this mission as both an ethical and emotional commitment, aligning her professional path with her desire to positively impact lives on a global scale.

With international experience in the United States and Europe, she brings to the humanitarian field a global perspective, strategic communication abilities, and a sensitive approach to projects that connect culture, storytelling, and social responsibility. Her new role is expected to create bridges between communities and open opportunities for initiatives in areas where dialogue, protection, and support are most needed.

Coauthor of the book The Power of Entrepreneurship, Eleny Morais carries a guiding belief that has shaped her entire journey: “Good people need more than a voice — they need power, and that power must be used in service of others.” Now, as a Civil Humanitarian Diplomat, she expands her mission beyond traditional borders, reaffirming her commitment to generating meaningful and lasting change.